Premium cabins and five-star hotels on points, planned for you.
Tell us where you want to go. We find the reward seats and stays, build your points strategy and help you book.
What we can help with
Flights, hotels or both. We find the best way to use your points.
Flight planning
LHR → HND · BusinessFind the best award seats and routes for your points.
Hotel planning
Marriott · Hilton · IHGLuxury stays you can book with points, matched to your trip.
Points strategy
Amex → Avios or Flying Blue?Know which points to use, when to transfer and how to get the most value.
Complex itineraries
Family · Multi-cityOther routes and dates when the obvious option isn't available.
Why Ruma Concierge
We do the research for you and find the redemptions that save you hours of searching and thousands on flights and hotels.
London to Tokyo · Business class · Return · 1 traveller
£6,584
2.7p per point
Booked by Henry, our co-founder. Fares and availability change.
Save hours. Save thousands.
Hours of research, done for you
We search 30+ programmes for you.
Thousands less on premium travel
Premium cabins and five-star hotels for less.
The full cost upfront
Taxes and fees included in every price.
Exactly what to transfer, and when
Clear steps, or we book it for you.
30+
programmes
15 min
free call
2 days
reply time
How Henry stayed at the St. Regis Maldives for 60% less
Six nights, booked with Marriott points bought in a sale and redeemed at nearly three times their usual value.
Cash price
£14,400
Points bought for
£5,170
Redeemed at
1.46p per point
Cash price
£14,400
Points bought for
£5,170
Redeemed at
1.46p per point
Choose how we help
Two ways to work with us, depending on how much you want to do yourself.
Travel Strategy
We plan it, you book it.
£100
Per trip
- Personalised advice on the best way to book your trip
- How to get the most value from your points
- Recommended flights, routes and hotels
- Award seat checks for your dates
- Step-by-step guidance on how to book it yourself
Advice only. You make the bookings yourself.
Concierge Booking
We plan it and book it for you: flights, hotels or both.
From £200
Per trip, for up to 2 travellers +£50 for each additional traveller
- Everything in Travel Strategy
- We book your flights, hotels or both
- We handle the details, so you don't have to
- Our team is with you every step of the way.
How it works
Five steps from enquiry to booking.
Tell us about your trip
Share your destination, dates, budget, points balances and travel preferences.
Talk it through
We learn what you need and explain how Ruma can help.
Choose your service
Travel Strategy if you want to book it yourself. Concierge Booking if you want us to.
We build your options
We search award seats, routes and stays, and find the best use of your points.
Book your trip
Book it yourself with our plan, or we book it for you.
Tell us about your trip
Share your destination, dates, budget, points balances and travel preferences.
Talk it through
We learn what you need and explain how Ruma can help.
Choose your service
Travel Strategy if you want to book it yourself. Concierge Booking if you want us to.
We build your options
We search award seats, routes and stays, and find the best use of your points.
Book your trip
Book it yourself with our plan, or we book it for you.
Start planning your trip
Tell us a little about your trip. The more we know, the more useful your call will be.
What happens next
We'll email you within 2 business days to arrange your free video call.
Questions before you book
Ready to make your points go further?
Book a free 15-minute video call and we'll show you what your points can do.