About us
Ruma was built to simplify how UK travellers use loyalty points. Learn about our mission, how the platform works, and why we built something different from every other points site.
The Problem
Travel rewards weren't built to be simple.
Airline loyalty programmes were designed in isolation — each with their own rules, pricing, and hidden restrictions.
The result? Hours of research, and still no certainty you're making the right decision.
Most travellers either overpay — or waste their points.
The Solution
Ruma turns complexity into clarity.
We built Ruma as a decision engine for travel — not just a search tool.
Instead of opening 10+ tabs and doing the maths yourself, Ruma:
One search. One answer. The best way to book.
Everything you need to know about Ruma Travel
Understand when to pay cash, when to use points, and how Ruma Travel helps you find the best way to book flights — without the guesswork.
Ruma Travel is a smart flight comparison platform built to answer one simple question: should you pay cash or use points?
Instead of searching across multiple airlines, loyalty programmes, and booking sites, Ruma brings everything into one place and compares:
- •Cash flight prices across airlines
- •Points and miles redemption options
- •Taxes, surcharges, and hidden costs
Ruma then recommends the best way to book your flight, based on real value — not just the lowest headline price.
Ready to find your next flight?
Jump back into search and discover flights that make the most of your rewards.
Start searching