Best use of 50,000 Avios right now
Real-time analysis of the highest CPM (cents per mile) redemptions available globally.
The World of Points — Learn How to Use Them
Get more from every point with guides, strategies, and news.
Points Basics
Learn the fundamentals of airline miles, hotel points, and how loyalty programmes work across the major carriers and credit card providers.
Airline Alliances
Discover how to book across partner carriers for maximum value and unlock more destinations using your miles with fewer restrictions.
Optimising Redemptions
Master the art of maximising your points. From advanced strategies for securing business class seats to using companion vouchers, learn how to get the highest value for every point spent.
Points News
Track the latest changes to loyalty programmes, devaluations, limited-time bonuses, and breaking points news — so you never miss an opportunity.
Transferring Points
Learn how to transfer points between programmes — and when a transfer is actually worth making.
Live Opportunities
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Featured Articles
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Learn → Then Let Ruma Do the Work
Once you understand how points work, Ruma's optimisation engine finds the best way to use them — instantly.
Should you transfer Amex → BA today?
Our engine monitors transfer bonuses and seat availability to give you a definitive Yes/No.
Cheapest business class routes this month
Automated scanning of partner award charts to find the hidden sweet spots of the month.
